The concept of traditional consumer goods is complex

Traditional marketing concept
How does the company lead the marketing mix (4) or the concept of traditional marketing. Let's think back to history... After the Second World War, mass production flourished and the military factories rebuilt conveyors to produce goods for the people. Of course, a large part of them did not meet expectations. By the mid-1951s, it was clear that the most successful companies were those that focused on customers. It has become necessary not only to produce products that best meet consumer expectations, but also whose prices must correspond to their purchasing power. Buyers should purchase the product in a store that is convenient for them, so that the advertisements in magazines or newspapers will better show that the customers targeted by the product are readers. Marketing makes customers the center of attention. Therefore, the concept of traditional marketing requires companies to take into account the characteristics of consumers. All operational marketing methods: products, prices, sales, and promotions are used according to the characteristics of the buyer. It is the comprehensive application of all marketing competition methods that have won the victory for consumers.
Later, they will try to adapt it to service needs, increase processes, personnel and material confirmation, and extend the model to 7. Some authors will go further -9, 13.... However, these are games that have the function of word meaning formation. , They have a rather indirect relationship with real marketing. Have tried to look at the marketing system from the perspective of consumers-the so-called. Model 4. But from a practical point of view, 4 or 5 (including employees) is sufficient. The concept of traditional marketing enables companies to determine the needs of potential buyers. It assumes that companies can only achieve their goals by studying the needs of target market segments, which are consumer groups targeted by products and services. On the basis of the research carried out, the use of sophisticated business marketing suitable for the characteristics of consumers increases the likelihood of success. In particular, it is possible to develop and provide consumers with products that best suit existing needs.

The application of traditional marketing concepts assumes that market demand is significantly less than the available supply, and consumers will be willing to pay more if the product suits them. In addition, they could not find a product that could fully meet their needs. Companies that provide this product will gain a huge competitive advantage. The concept of marketing is that the key to achieving organizational goals is to determine the needs and requirements of the target market and satisfy customers in a more effective Almaden Valley cressida way than competitors. . Kotler. The global consumer goods industry in 2030