Experimental test site so that you can

Experimental test site so that you can An optimization guide for beginners
It seems that you can now exhale, praise yourself and enjoy peace. However, one day thoughts appeared in my mind:,,. If you have encountered this situation, it is time to start testing. Our instructions will tell you how to automate this process correctly, why it is needed, how to set it up, and the points you should pay attention to when doing the first experiment. In a multi-channel test, collect and analyze data about user behavior on the site. For example, you can try to hide or change certain buttons on the website, compare different login pages, or test pages with different designs. The important thing is that as a result of such an experiment, you will receive reports on the effects of the changes and understand the impact of the changes on conversions.

In the window that appears, name your account, accept the terms of the agreement, and click.
You will be taken to a page where you can create your first optimization project. In the window that opens, name the experiment, specify the address of the page to be tested, and select the type of experiment. You will automatically enter the project start page. It shows all the steps required to start the experiment.
Using views, you can access (analyze) goals, audiences, and filters. You must select at least one view for the container. If you specify multiple views, the container will have access to all views, but each optimization item can only be associated with one view. For more detailed information, see Help. Now, you need to install the optimization code yourself, or use the settings via Tag Manager. If you have not used this service, please refer to the setup instructions below. Click on the new label. The label setting screen appears.
Select an existing or create a new (analysis) setting variable. To make all the marks and changes available on the website, don't forget to click the button in. If you perform all operations correctly, the information linked to (Analysis) will automatically be pulled to the settings page. If the code is not installed correctly, you will see a notification about it on the page. After the experiment is over, the data will automatically stop sending to. Please note another important step in this setup. In order to prevent website visitors from seeing the process of replacing elements, you need to change the order of the tags to trigger the tags before (analysis). Go to the advanced settings of the (Analysis) tab, check the box next to the item, and then select the label from the list. In order to define the changes in your variant in some way, click the "Change" button. You will be prompted to install an extension, which you can use to customize the changes. Install it. Edit on the page with this experimental option, and you will be taken directly to the site where you can do the following: delete page elements; change the size or position of elements; change the text on the website and the font of the text, Alignment, size or color; add background in the form of color fill, set frame or change transparency. Edit or code. Select the changes we need, then click Save, and then click Finish in the upper right corner of the page. important. It is recommended to do only one test at a time. If there is a bundle of 1 test = 1 change, it is easier to understand how this change affects conversions. Now, we’ve set up an audience for targeting-your experiment will only be seen by certain user groups. Based on accounts, campaigns, ad groups and keywords; use different devices: smartphones, tablets or computers; according to user behavior: new users, returning visitors or from specific users; from specific cities, metropolitan areas, regions Or county. We select the required options based on behavior, and then set the required variables for this type of audience. Click Add.

We proceed to the next and final stage of configuration. Now, what we have to do is to set goals-indicators to determine the effectiveness of options. There are three standard goals provided in the: session duration. Session duration (in seconds). As long as you monitor continuous user activity, the session can continue. Refuse. The number of visits with a one-page view. Page views. The total number of pages viewed by visitors. Repeated browsing count for one page. Choose the goal you want as your main goal. You can also add other goals. We recommend that you first work with one person to understand the principles of testing. Click "OK" in the upper right corner of the page to start the project. You can view the report at the end of the experiment and while it is running. You can find them on the label with the same name. They indicated that the proposed version of the site change will have a positive impact on conversion twice as much as the current version.
In order to make an informed decision, it is best to wait until the experiment is over or one of the versions has a 96% advantage probability before proceeding. In addition, the test should be carried out with sufficient flow. Therefore, it is recommended to choose a page with a lot of traffic. If you still have questions about the use, we suggest you watch our webinar video, where we will discuss this service in detail. Or, you can ask questions in the comments below this article.
In this article, we show you step by step how to set up your first test experiment using the free version. For more options and more complex experiments, we recommend that you pay attention to the paid version of 361​​. Product demonstration to evaluate all the analysis functions. How Many Liquids Can Chappers & The Captain Pour Into a Pedal? | Rainger FX MiniBar