Number of state television advertisers placing campaign budget Moscow

Number of state television advertisers placing campaign budget Moscow
Planning and advertising on the radio-full view For many types of advertisers, this is one of the most effective tools, usually directly affecting sales growth. When planning the placement on the radio, it is necessary to consider many functions in order to finally implement the media plan, which will really effectively help solve the business tasks set by the customer. 'S media director talked about these features.
Nowadays, although the organization of control and document flow is more complicated compared with the placement period, it brings some inconvenience, but more and more advertisers prefer to conduct point-based advertising on regional radio stations. This is mainly due to the many undeniable advantages of accommodation.

That is, in all areas covered by the broadcast of a specific station, or separately in each area. For a long time, it has been believed that the main disadvantage of state placement is the shift of advertising output to the time zone: the release of national live advertising is 11 am, which means that Moscow time is 11 am, so for example, it is 1 pm in Novosibirsk.

The year of broadcasting not only entered a period of income growth, but also entered a new way of broadcasting. Moved another radio station to the new system. In the summer, another large holding company, European Media Group, took this approach and began testing and placing advertisements on the track. The largest radio station of the holding company, Radio Russia, also broadcasts on track.
Well, traditionally, when the task is to cover a large number of cities, the main advantage of the national layout is considered to be a more favorable cost compared to the local area. To be precise, many cities including Moscow. Again, the traditional mantra of many institutions is that the budget of Moscow's broadcasting activities can be comparable to the state budget. This is not entirely true: For large stations, the price in Moscow is about 51% of the national fare. For niche sites with relatively small geographic locations, this figure rises to 76%. However, even if Moscow accounts for 51% of the state budget, it is clear that the cost of radio connections in the capital is significantly higher than the national average. Moscow is affected by high local demand. Well, a large number of local advertisers have generated high local demand. These advertisers are mainly from retailers, financial and medical organizations, real estate and construction advertisers. Is it hard to believe that the cost of localized advertisers in Moscow will be comparable to that of the country? Moscow, like any other city, has many ways to reduce the cost of radio broadcasting. Three directions can be distinguished: floating package placement on several workstations, floating placement on a single workstation, and fixed packaging placement on several workstations. A detailed overview of all the options is a task that exceeds the number of characters described in this article. We only noticed that because of these methods, the budget of the local campaign in Moscow accounted for 21% to 31% of the legal share of the national campaign. The exercise left a huge financial space.
For a long time, this will not disturb advertisers' attention on TV, and in radio, advertisers will have even less trouble. The number of videos per day is fixed; with careful control of the advertising company every day, the specific grid is almost the same as the fixed setting. Well, because of the low cost, as a last resort, you can buy so many videos, and these videos are only morning, evening and afternoon.
In the regional layout, fixed in stages,but the cost of this layout is already an order of magnitude lower than that of the whole country.

Petersburg, its budget will not be higher than the budget for the national campaign. You can change the news and event time in different regions according to the characteristics of a particular city.

In some areas, some local TV stations can compete with federal TV stations (Kazan-, Yekaterinburg, etc.). The location of Federal Radio varies from city to city-for example, in Nizhny Novgorod, Dacha Radio ranks in the top three in the ratings of many viewers. Therefore, the arrangement of the national radio station has only one thing-to reduce the time of customers and agents. In fact, advertising agencies do not want to make their file streams too complicated, incorrect estimates of the effects of advertising campaigns in many cities, and more complicated communications with regional stations. There is a preconception that the peak of radio broadcasting only occurs in the morning and evening, when people in traffic jams go back to work from home. However, according to the latest data from, it sounds logical that there are more people listening to the radio at home than in the car (86.6% vs. 86.4%), and more than half of the audience listens to the radio at work. If we analyze the listening situation of the radio according to the number of hours in the working day, it turns out that the listening level during the day is by no means inferior to that in the morning or night, while fewer people listen to the Yuonne brazosport car radio during the day. But the daily intervals of working days are much cheaper (up to 51%, depending on the radio station), so we recommend not to ignore them. Placement or prime time to achieve maximum audience coverage. The same result can be obtained by placing the radio and considering the specificity of the target audience of the radio listening activity, and sometimes even better.
In any case, no matter what the advertiser’s task is, they must be addressed individually, because this is the only way to guarantee the most effective and profitable choice in each specific situation. TRAVELING TO RUSSIA WITH BHUVAN BAM MUSIC (safar) 2020 || Moscow & St.Petersburg || Hindi Vlog