Market information product channel business is an Internet solution

Market information product channel business is an Internet solution
5.17. The marketing of information services and the innovative requirements it provides. Assess the market's demand for information and the possibility of meeting the demand The marketing of information services and the innovative requirements it provides.
The informatization of modern social life is the result of the rapid accumulation and dissemination of knowledge and the transformation of knowledge into one of the main capitals of developed economies. Marketing work aims to create, accumulate, update, disseminate and effectively use various forms of knowledge.

Secondly, as the information marketing of a specific product, its consumer value not only depends on the relationship between supply and demand, but also on all marketing efforts aimed at bringing it to the market.
Third, marketing various communication services, including post, telephone, telegraph, etc. Streaming is most common in the internal marketing of a company.

In information marketing, the main object of marketing decisions is information products. The entire information set can be expressed as a combination of information products and information services. These information and information services are included in the general concepts when using information technology. In this case, information services are understood as services provided to customers using information technology. Information products and information services are delivered to users (customers) through databases, information technology and information marketing. A database is an array of information in a machine-readable form; information technology is the way and form of distributing information products and services.
When the provider is news services and media. Later, information services from banks, scientific and technological societies and educational institutions entered this market.
They are associated with science and technology, academic institutions, and government agencies, which make it possible to generalize and systematize information and research needs. The promotion of databases in the mid-71's was marked as the most important type of information service. They contain marketing, commercial, statistical and professional information.

Computer technology is widely used in information activities, and databases can be accessed remotely through national and international communication channels and information networks, thereby promoting the rapid growth of sales of information products and services. In the early days of the introduction of computers, all processing was performed locally in the data center. Users in remote areas cannot receive information from computers in time. The connection between the terminal and the computer through the communication channel and the widespread use of personal computers enable remote users to receive information services, and the distance between the information service and the information provider is quite large. The emergence and rapid popularization of new information technologies have stimulated the expansion of database access, distributed information processing, transmission of messages via e-mail, business meetings, conferences and teleconferences, and personal communications with subscribers.

The information service market formed so far is a series of economic, legal and organizational relations used for the buying and selling of information services developed by market actors between their suppliers and consumers.

The impact on the market and demand is in the company’s interest-manufacturers of information products and services.

Scientific and artistic works constitute the object of copyright. The marketing plan depends on the information or the details of the product purchased by the software user. Therefore, a lot of work is required to bring the provided service closer to the user's information model and maintain a stable demand throughout the sales period. Until recently, activities were mainly carried out by non-profit organizations (such as libraries or other organizations) for free (Internet resources contain a lot of free or conditional free information). Therefore, an information marketing plan must take into account the fact that a large portion of potential users are not used to seeing the services provided to them as products and therefore cannot pay for them. The dissemination of information Katheryn battle is directly affected by changing information technology: every two to three years, a previously unknown technology will appear, which stimulates the search for new areas of information business. This prevents information marketing from being formalized into a more or less complete and generally accepted event plan, which is equally acceptable for all information products and services. The demand for innovation to provide these products is growing. For example, the cellular connection to and so on. The result of its implementation is recommendations on what information should be included in and what requirements should be met in order for users to agree to cooperate with it.

The new direction of changes in the marketing environment at all levels is to use. Its general function is its virtual nature, which determines the characteristics of information exchange.

The prices of information products and services are determined based on the expected profitability and information market conditions.
Promote and expand the market through advertising campaigns.
Application marketing, used in the presence of simulation. When users not only need to be able to work with the database, but also need to find the database that best meets their information needs and financial capabilities, application marketing can be used. In order to define the company's overall strategy, market adaptation can be carried out. If there is a conflict, the consultant and the client must jointly make a decision to correct the assignment. Therefore, research on marketing complexes can determine the role and location of advertising in an enterprise.
In fact, launching an advertising campaign is a local task. To solve this problem, the consultant initially evaluated the marketing system (consistency of methods and methods). Consider marketing strategies when designing advertisements.

The main characteristics of the electronic market and the evaluation of the process that it carries out enable us to propose a model that uses electronic marketing tools to improve consumer satisfaction, as shown below (Figure). The attractiveness of the pricing strategy used, the quality of service, the reliability of logistics support). Customer satisfaction with electronic market transactions can not only promote repeat purchases, but also build trust in e-commerce, thanks to the company's reputation and communication quality. It is the combination of these factors that helps to maintain consumers and increase their loyalty to the company's brand, thereby improving the stability of e-commerce operations.

Electronic trading platforms (electronic markets) play a special role in e-commerce systems. 2 The trading platform in the business model provides participants with several main functions: provide information to suppliers and consumers on a common hardware and software platform, and trading companies provide necessary information and conduct transactions through the platform; provide services, Such as online payment, logistics and dynamic transaction opportunities; provide mechanisms for restrictions, budgets, loans and cumulative discounts. Through the electronic platform, most of the buying and selling transactions in the market are realized and sales channels are formed. It is not only a new marketing channel, a new market environment with its own unique characteristics, but also an effective marketing decision-making tool for the company. In fact, there are two types of companies in this market. Traditional companies operate in tangible markets and use them to perform certain marketing functions. These companies sell physical and electronic products to the market. There are no Internet companies outside the electronic market. These companies can also provide traditional physical products and electronic products in the electronic market. Traditional companies that decide to enter the electronic market follow one or more of the following goals: hope to increase the sales of their traditional products to existing or new consumer segments through new channels; desire to generate revenue through the sale of new electronic products; use unique features The desire to reduce costs. Direct registration of service visitors, analysis and consideration of visitors’ interests, their electronic surveys, etc.
The network is an integrated marketing channel where the company's products, services and solutions can be promoted and sold at the same time. The company’s marketing decisions are driven by four driving forces: strategy/company vision, needs/uses, strategy and cost-effectiveness. These forces determine the effectiveness of the business model used to interact with consumers in the virtual market and the company's marketing efforts.

Companies and organizations are striving to meet changing market demands by turning to modern business models and management systems. The role of information and telecommunications technologies and systems in these processes is extremely important, because in fact, every feature of the global network economy is based on one or another technological solution. However, they are still only tools used to achieve business or company goals. At the same time, if you do not have a highly professional understanding of the subject areas in which information technology and systems are used, knowledge of the tools does not guarantee the successful completion of the assigned tasks. It is this situation that makes it necessary to use marketing on the Internet, which allows people to become familiar with the innovative techniques used to implement marketing activities. Form a corporate strategy on the basis of improved project evaluation:. Diss-Samara, 2007.

Methods of management activities and their implementation principles 1.5 Basic terms and concepts 1.6 Formation and development of test problems and emergence of management theory and practice 2.1 Conditions and prerequisites for emergence of management 2.2 Classic schools in management 2.3 School of Humanities and Behavioral Sciences: General characteristics 2.4 Schools of Management Science 2.5 Basic Terms and Concepts 2.6 Control Issues Organized as Control Objects 3.1. The concept of organization 3.2. The external environment of the organization: the environment directly and indirectly affected 3.3. The internal environment of the organization: the characteristics of its elements 3.4 Basic terms and concepts 3.5 Control problem management Organizational relations 4.1. Authorization in the organization 4.2. Responsibilities and authorities in the organization 4.3. Obstacles to effective delegation 4.4 Basic terms and concepts 4.5 Controlling problem organization: Establishing a management structure 5.1. The concept of the organizational structure of management 5.2. Linear management structure 5.3. Function management structure 5.4. Partition management structure 5.5. Matrix management structure 5.6. The relationship between centralization and decentralization in the corporate management structure 5.7 Basic terms and concepts 5.8 Control issues Strategic plan 6.1. The essence of strategic planning 6.2. Tasks and objectives of the organization 6.3. Analysis of the internal and external environment of the organization 6.4. Analysis of alternatives and strategic options 6.5. The implementation and management of the strategic plan and the control of the implementation of the strategy 6.6 Basic terms and concepts 6.7 Control issues Communication in the organization and management 7.1. Communication concept 7.2. Communication means and channels 7.3. Communication networks in the organization and their types 7.4 Basic terms and concepts 7.5 Control issues Management decisions in the organization 8.1. The management decision in the organization as the connection process 8.2. Classification of management decisions 8.3 Decision-making procedures 8.4 Basic terms and concepts 8.5 Test questions Motivation of organizational activities 9.1. The concept of motivation 9.2. The substantive theory of motivation 9.3. The procedural theory of motivation 9.4 Basic terms and concepts 9.5 Control issues Control in the organization 15.1 The nature of control in the organization 15.2 Types of management control 15.3. Each stage of the control process 15.4. External and internal control 15.5 Basic terms and concepts 15.6 Control issues Leadership in an organization 15.1 Leader’s power and influence 15.2 The form of power and influence 15.3. The concept of leadership and organizational leadership 15.4. Dictatorship, democracy and free leadership 15.5. Work and people-centered leadership 15.6. Manager’s powers 15.7. Methods of researching and improving leadership style 15.8 Basic terminology and concepts 15.9 Testing the people in the problem organization 15.1. The scientific basis of the group research 15.2. Characteristics of formal groups in an organization 15.3. The process of forming a team in an organization 15.4. Characteristics of informal groups in organizations 15.5. Improve the efficiency of the team in the organization 15.6 Basic terminology and concepts 15.7 Test problem Conflict management in the organization 15.1. The general concept of conflict 15.2. Conflict type 15.3. Conflict management methods 15.4 Basic terms and concepts 15.5 Test problem management of subsystems in the organization 15.1. Human resource management in the organization 15.2. Financial management in the organization 15.3. Marketing management in the organization 15.4. Management of industrial and agricultural complex 15.5 Basic terms and concepts 15. Do you want to take the test and enhance your memory, concentration and thinking skills? Azure Full Course - Learn Microsoft Azure in 8 Hours | Azure Tutorial For Beginners | Edureka