The price required by the employee follows the business segment

The price required by the employee follows the business segment

Small Business Marketing Management (Thesis)-5 points In a market economy, one of the key positions in the planning and organization of production activities is marketing. Marketing includes many different areas, including product planning, research and forecasting of product demand, analysis of competitors and consumers, promotion of products to the market, selection of target consumer groups, product positioning and corporate image development, Cost analysis and participation in pricing, organization of advertising campaigns, marketing and sales, etc. The subject of the study is marketing activities carried out in small businesses.
The purpose of this article is to make recommendations for improving the marketing activities of small businesses.

Propose activities aimed at improving the marketing activities of small businesses and predict the effectiveness of their implementation.
The theoretical and methodological basis of this research is composed of works by Russian and foreign authors in the fields of marketing, management and market research:. ,.,,,. ,. Azoieva (United States),. Dixon and others. The main research methods of this thesis: analysis, synthesis, induction and inference, grouping, comparison, analysis, analysis, etc.

The actual value of this work lies in the fact that it can improve the development of individual entrepreneurs’ marketing activities and can be used in their practice to improve the efficiency of the entire enterprise. The first part-reflects the main theoretical aspects of marketing; the second part-analyzes the financial, economic and marketing activities of small businesses; the third part-conducts all research on the subject and proposes specific measures to optimize marketing activities . Marketing complex is one of the basic concepts of modern enterprise management system. Different authors define concepts in different ways, but the essence is the same for everyone. Kotler's marketing mix is ​​a set of controllable marketing variables that companies use to try to elicit the desired response from the target market.
He believes that the marketing complex is a set of practical measures to influence the market or adapt the company's activities to the market situation,as well as a timely and flexible response to market changes.

The marketing complex is defined as a set of controlled parameters of marketing activities to manipulate the management of the organization to try to best meet the needs of market segmentation.
The marketing complex is developed based on the results of marketing research that provides necessary information about the macro and micro environment, the market and its own functions. Incentive methods are the various activities of the company, the purpose of which is to spread information about the advantages of the product and persuade consumers to buy. The company pays for advertising, hires sellers, promotes products through special events, Weidman rodmersham neamtului and organizes publicity. The distribution method is to make the product available for various activities of the target consumer. Therefore, the company chooses wholesalers and retailers to persuade them to pay more attention to the goods and pay attention to its good display effect, monitor its inventory maintenance and ensure effective transportation and storage.
The price is the amount the consumer must pay to obtain the product. The company offers retail and wholesale prices, preferential prices and discounts, and credit sales. The price allocated by the company must match the perceived value of the proposal, otherwise the buyer will buy a competitor’s product.

This structure of the marketing mix conforms to the concept. According to the concept, the marketing mix contains 4 elements whose English names start with letters: product (product), promotion (promotion), location (placement), price (price).
The main goal of developing a marketing mix is ​​to ensure the company's sustainable competitive advantage and gain a solid market position.

A marketing complex is an operational activity, and each of its components is usually the result of in-depth economic analysis and rigorous business calculations based on economic and mathematical methods. In addition, the important role of experience and market intuition is decisive in some cases. It is difficult to rank the importance of a company's successful business activities according to the various components of the marketing mix, because it is possible to achieve the established goals if the effectiveness of these four goals is to be achieved. However, products and product policies (product mix) almost always affect the nature and characteristics of the remaining marketing mix. This is due to the fact that there are products and marketing that consumers need. In the golden formula of marketing, products are also crucial. The product determines how the company's marketing policy, strategy, promotion, etc. will be formulated. Due to the existence of the product, the entire golden formula of marketing and the existence of marketing itself are determined. This stage is included in the marketing mix, and a specific task is set for it-product development and creation. If in the selection process we only determine what the product is, then here we directly create the product. It should be noted that if there is no passing segmentation, this stage cannot be carried out, because we will create products based on the positions we rely on. In other words, if we identify advanced consumer categories in the segmentation, it would be illogical to create products from cheap components. Or if you decide to provide very cheap but competent legal help, it is wrong to do so in a prestigious business center.

After product development, the market price should be given.
The market price is usually different from the cost of the finished product provided by the manufacturer. In fact, from the place of production to the place of sale, the product runs in a certain way, and this way is paid, which will affect the cost of the product. This route may only include the gasoline cost of the car, or it may be located in a complex distribution company building.
Depending on the type and size of the market, opportunities, challenges, and pricing policy choices may vary greatly. Therefore, companies need to take responsibility to deal with the issue of setting initial prices. Cost method-price is based on the sum of fixed and variable costs per unit of production and planned profit, taking into account a lower price threshold. The cost method does not consider market factors (the nature of demand, the level of effective demand, the policies of competitors, etc.). The price determined in this way is almost always overestimated, which will have a negative impact on the seller under competitive conditions. However, this model also has a positive evaluation: if all manufacturers of similar products in the same industry use expensive pricing methods, price competition will be minimized, prices will be more real, and profits will be excluded from buyers. Since there is no need for research requirements, the calculation using this method is simpler. Demand-oriented-the effective demand level of buyers in the target market segment (with a higher price threshold) should be considered when determining the price. It is also necessary to study the nature of demand in terms of price elasticity in order to make subsequent changes to current prices, determine prices and select strategies (high or low prices) for the introduction of market novelty, and set prices under price competition conditions to respond to competitors’ policies . and many more. Competitor-oriented prices-prices can be higher, lower or at the price level of competing goods, depending on what advantages the company offers to buyers in other components of its competitive offer and how it is positioned relative to competitive offers commodity. To use this principle, reliable information about competitors’ pricing policies must be obtained, and for this, both secondary and operational information must be used (for example, consumer surveys to understand their views on prices and the quality of competing products). Combination method-the initial price is calculated using the cost method and adjusted based on market factors (the policies of competitors, the level of effective demand and the characteristics of the buyer's behavior, the price elasticity of demand, etc.).
Based on the perceived value and actual value of the product-the price is determined based on the consumer's perception of the product or its actual value. The value of the product may not even include the resources spent to create the product. Value also depends on the existence of the promotional brand or other qualities your product possesses. The higher the value of the product, the higher the price you are entitled to charge for that product. And, the lower the value of a product to buyers, the less consumers are willing to pay for the product.
After developing a product and assigning a price to it, we should pay attention to where the product is sold. This project also includes mandatory thinking about the geographic location of product sales. This can be on a regional scale-when opening a local supermarket. Or state-when selling sneakers across the country.

To better consider and participate in this element of the marketing mix, the more convenient the way to sell goods, the less cost in the sales process. The decoration of the product sales point is also very important. Especially for the competent arrangement of products, there are some special people-buyers. Their main task is to create a suitable environment for the product directly at the point of sale. Even with the insistence of supermarkets, certain manufacturers' products are displayed in the best positions. One of the most important elements of the marketing mix is ​​advertising. Advertising is the process of actively attracting consumers to purchase specific products. In addition, advertisements include various promotions. For example, distributing product samples (samples) in crowded places, organizing lotteries, sponsoring concerts and similar events.
Everyone should develop their own advertising concept based on product segmentation and cost. Be sure to consider the location of the product in your ad creation. And accurately create those advertising messages, which will directly target your potential audience and be as clear as possible to your future customers.

Kotler was in the middle of the last century, but it is still very important today. Indeed, other scientists (market participants) also believe that this formula is incomplete and should be updated. Some scholars have reservations about the five elements (5), and some have reservations about the six elements (6). There are even theories that point to a maximum of twelve different elements (13). In addition to all these four elements, some also include packaging-packaging, and some include profit-profit.

The unique characteristics of services and the characteristics of the service market determine the details of marketing services. Service marketing is understood as a controlled social process through which individuals and people obtain what they need and exchange it with other created products and values. The process includes service development, promotion, and implementation, and focuses on identifying specific customer needs. All the basic functions of marketing are inherent in service marketing: analysis, planning, production, and sales and control. However, each function listed has its own characteristics. When performing analysis functions, issues related to customers' perception of service quality become very important. Because services are difficult to standardize and evaluate before use, and some cannot even be evaluated after use (for example, many medical operations), customers are guided by psychological motivations and some objective criteria when choosing services. In doing so, consumers must consider the availability of information, service quality, perceived risks, brand trust, and the availability of alternative services. And from the media, street advertising and advertising information on vehicles. At the same time, the task of marketing is to reduce the share of traditional advertising and to support advertising. In this type of advertising, the carrier is a person respected by potential consumers, or just an ordinary consumer who expresses opinions on the service.
When evaluating service quality, there are few familiar and obvious quality standards such as style, color, and size. When choosing a service, the quality can only be assessed by the price and equipment available and its level of use. For example, when evaluating the quality of consulting services, the appearance and equipment of the company's office, the computers used by employees, and the impression of employees are very important. Experts believe that the level of perceived risk when purchasing services is higher than the level of perceived risk when purchasing tangible products. This is due to the nature of the service (intangible, indivisible, variable, impossible to store), the complexity of the evaluation and the fact that historical services are not accompanied by any guarantees. Consumers can return defective tangible products, but cannot return services with poor performance. The recently formulated measures aimed at protecting the rights of service consumers aim to determine an amount equal to the damage caused to customers by unsuccessful services.

Marketing managers should consider that by providing guarantees of obtaining desired results or by standardizing as many services as possible, the perceived risk level of using services can be reduced.

When choosing this service or that service, the consumer should take into account his knowledge of the company (or individual) that provides the service and his trust in the service. The degree of customer preference for a particular brand product depends on several factors; is it easy to change the recognized brand? The availability of alternatives; the perceived risk and satisfaction of the final consumption of the tested brand.
Consumers’ loyalty to brands they’ve tested makes it difficult to attract customers from competing companies, but in this case, managers can adopt strategies that focus on taking advantage of the company’s advantages over competitors.
When searching for objective information about alternative services, purchasers of services will encounter certain difficulties.

Faced with the difficulty of finding alternative options and the difficulty of assessing the quality of such services (which can only be assessed after using the service), potential customers may be more willing to choose the first suitable option.

Therefore, when formulating and implementing a marketing plan aimed at expanding the number of services provided, the marketing manager should consider the particularity of the company’s current and potential customers’ perception of the service, as well as the factors that affect service selection, evaluate its quality and encourage repeated purchases. service. the company.

When performing the planning function, attention should be paid to the increase in the number of components of the marketing mix of operating companies in the service industry. Therefore, when formulating product policies, it is necessary to consider that consumers themselves participate in the process of providing services. In addition, the professionalism of the company's employees is considered an integral part of the product, because ultimately depends on their qualifications, whether the service of a given company is of sufficient quality to enable it to successfully compete in the market.

Considering that services are products, marketers have developed a theory called the service package model. The main one is the company's market entry service. Ancillary services promote the main body's consumption, and the main task of auxiliary services is to make the main body more attractive, increase costs and differentiate it from competitors' services. There is a difference between support services and support services. Support cannot be given up, because in this case the entire package will no longer exist and no support is needed, but the use of support may become a prerequisite for forming a competitive advantage. When formulating product policies, special attention should be paid to improving the competitiveness of services and managing their quality.
Service competitiveness should be understood as a series of consumer and service cost characteristics that determine its success in the market. In the face of increasingly fierce competition, this special service has advantages over other services. Competitiveness is affected by many factors, one of which is service quality, which includes the concept of technical and functional quality, and depends on the company's image.

Service quality is a measure of the degree to which the level of service provided meets customer expectations. Service quality can be improved by formulating and earnestly complying with service standards. Service standards are a set of mandatory rules for customer service to ensure that the quality of all operations performed reaches the established level. The important direction of the product policy is the formation and management of the scope of services provided. The formation of classification involves solving problems related to developing the best service package, as well as determining the need to create new services, change existing services, and stop providing unprofitable service types. In this case, it is necessary to consider the stage of the life cycle of the service.
Pricing policy is an important part of the marketing mix. When formulating a pricing policy, it is important not only to determine the price level, but also to formulate the company's price strategy, not only for the entire range of services provided, but also for each type of service. The intangible nature of services makes the pricing process difficult, so many guidelines have been developed for determining service prices.

When formulating marketing policies, it is necessary to consider that the problems of sales services are very specific. To solve these problems, it is not always possible to successfully use the methods in the sales of tangible goods. In particular, all manufacturers face the need to ensure the availability of their products. However, service providers must ensure that their products are available not only at the time of purchase, but also at the time of consumption, and that the production and consumption of the service are carried out simultaneously. In the service consumption (production) process to ensure service availability, including the company's internal resources (personnel and material resources). The personnel policy for selection and training of managers plays an important role in the marketing mix of service providers. For organizations that provide services, effective personnel management is particularly important. The production and consumption processes are carried out at the same time, and the active participation of customers in the process of providing services means that consumers are usually affected by the employees of the company providing services. Any interaction between customers and company employees may affect customer satisfaction and ultimately the profitability of the organization that provides services.
When developing an environmental plan, the company must consider the impact of the service environment on consumers-these are external conditions (air quality, temperature, noise, smell, etc.), furniture and equipment (furniture, room layout, etc.). Etc.), signs, symbols and office decorations. All these factors affect the emotions, psychology and psychological state of consumers and employees and their subsequent behavior. In the service sector, this function has its own characteristics, that is, for material goods, the production and sales processes are separated in time, so these processes will be carried out simultaneously when providing services. In addition, due to the important role of company employees and their customers in the service delivery system, when implementing the plan, special attention should be paid to issues related to personnel policies, service environment and consumption processes.

To implement the marketing control function, the service company must measure the results obtained according to the set goals to evaluate the correctness of the decision and adjust future activities. These companies must also pay attention to monitoring customer engagement and staffing when monitoring their annual goals, profitability, and strategic monitoring (that is, regularly checking the company's initial strategic alignment with existing market opportunities). It is important to determine the effectiveness of a company's marketing activities, especially at the stage of deciding to hold a specific event. This raises the question of how to determine the effectiveness of marketing activities during the planning stage.
Prove the effectiveness of marketing activities at the development or decision-making stage; choose the best option. According to the actual results obtained, determine the final effectiveness of the marketing activities after a period of time.

It is also necessary to determine the economic efficiency of marketing activities in order to determine the factors that affect the effectiveness of marketing activities, their interdependence (if any), the nature of their impact on efficiency indicators, and the determination of reserves for improving efficiency. In the process of making a marketing plan, determine the standards that will be measured according to the process when implementing the marketing plan (monitoring the results of marketing activities). Prepare a marketing cost estimate, which lists all marketing costs.

The actual indicator of marketing effectiveness is determined by comparing the effectiveness of marketing activities (usually but not necessarily in the form of profit or revenue) with the cost of causing such effects.

Analysis shows that marketers are not consistent on this issue. Some scientists-Zhivetin Samokhovalov (.),. Feraponova-believe that the effectiveness of marketing policies for specific companies (industry, a group of industries) lies in improving the production and The results of sales activities: make best use of market potential, including the use of new products; improve the reliability of forecast estimates; find market segments for a given product; improve the accuracy of market balance analysis, etc.

It is recommended to evaluate the effectiveness of marketing in the following areas: buyers, marketing integration, information adequacy, strategic direction, and operational efficiency. However, they did not define an indicator system for evaluating these areas and an algorithm for calculating efficiency.
Provide indicators of marketing activities by function (market research, classification policies, sales activities, communication activities) and general indicators (profitability, strategic activities). These scientists are close to developing an algorithm for calculating estimated marketing efficiency indicators, but they have not put it into practical application (the scale for qualitative evaluation of marketing and the model for calculating comprehensive efficiency indicators have not yet been developed) . A survey of American companies shows that most practitioners believe that the role of marketing activities is to increase sales and profits. According to. In addition to marketing, other components of a company's potential-management, personnel, production capacity (equipment, technology), and finance-affect the final result, so this assessment is too simplified.
It is recommended to evaluate the effectiveness of marketing activities as the cost-effectiveness of marketing. At the same time, using economic and statistical methods, the relationship between marketing costs and results-sales or profits is studied. Mike believes that empirical methods are better than quantitative methods based on statistical tests based on narrow deductive hypotheses. He cited the results of a study conducted in the United Kingdom, some European countries and the United States in the early 1991s. The analysis of marketing effectiveness is carried out in the following aspects: the internal attitude of the company’s management towards marketing (its definition, role and functions); the organization of this activity (participation in the strategic planning process, the level of coordination and the relationship between marketing functions) Information exchange); actually perform marketing functions (using marketing research, planning, participating in new product development, etc.). -In the above research, it is pointed out that to achieve impeccable marketing in the UK, only three things are needed: improving information systems; measuring and monitoring the effectiveness of marketing activities; and investing in personnel training and development. There is a view that marketing does not comply with the law of causality. Therefore, it is difficult to use quantitative methods when planning or evaluating the actual results of marketing activities. Those who support this view believe that not all goals can be quantified. Examples of qualitative goals are as follows: survive fierce competition, maintain a high reputation in the company, etc.
The instability of the marketing relationship is caused by changes in tastes, habits, grades, etc., the relative incompatibility of marketing personnel, and the use of quantitative methods in evaluation. The first is informal methods, and the second is mathematical modeling.
The above reasons are mainly due to the fact that marketing involves human behavior rather than technical phenomena.
Symonds pointed out that nothing has been repeated in marketing and everything is different under different circumstances. Marketing is aimed at specific buyers, and buyers are all different. The general rule is the enemy of marketing. The determination of the effectiveness of marketing activities is first of all diagnosis, not the development of methods and theories.
There are other marketing schools, such as the Philip Kotler School (United States), which has given a greater role to quantitative methods for validating marketing decisions. In order to determine the effectiveness of marketing or any particular marketing activity, it is necessary to set goals in a quantitative form. Terms such as... are valuable if they correspond to some quantitative measure. E.g, . Since such a goal is set quantitatively, it is easy to check its level of achievement and use the cost of the event to combine the results. This is efficiency. Currently, quantitative methods in market research are increasingly used, and many models have been developed that make it possible to determine the most important parameters of market activity. First, factorial analysis and cluster analysis. They are used to provide a basis for marketing decisions based on numerous interrelated variables. For example, determine the sales volume of a new product based on its technical level, price, advertising cost, and other elements of the marketing mix. Used to establish the relationship between variable groups describing marketing activities. They will be used when variables that affect the marketing situation (for example, describing competition) are not suitable for analyzing the solution. They are used to randomly describe how consumers react to changes in market conditions. First, perform linear and non-linear programming. These methods are used when there are many interrelated variables and the best solution needs to be found, for example, when choosing to deliver products to consumers through one of the possible distribution channels to provide the most profitable option.

They are mainly used to study distribution issues. These seven sets of quantitative methods do not exhaust all the diversity. More than 61 methods can be used in market research. Based on the method of quantitatively evaluating the results of marketing activities, by constructing mathematical models, the economic efficiency of marketing activities can be evaluated. Through such indicators, you can express the effectiveness of marketing activities. In theory, we can say that the effect of a marketing event can be understood as its goal, which can be expressed quantitatively, but in the marketing goal program, a group of various activities have different goals. Therefore, it is more convenient to choose a main indicator and use it to calculate the effectiveness of each event. For example, changes in product sales profit. First, we determine how much the number of distribution channels has actually increased; second, this situation has led to an increase in sales, which in turn leads to an increase in product sales profits.

-The cost of this marketing activity.
The economic effects of marketing activities can be represented by the following indicators: increase in sales (value and in kind), increase in product sales profits, and increase in the market share of specific companies.
The indicators that characterize the cost of marketing activities determine the amount of funds allocated to marketing; or make cost estimates for each event. Performance indicators are affected by many factors. Therefore, the economic basis for a specific marketing activity direction should be targeted to minimize the way to obtain results; as the lower limit of efficiency, you can enter other parameters after ensuring that the expected value of efficiency is higher than the lower limit. At the beginning of the event, the company provided individuals with legal and real estate services and legal advice. In 2013, the company reached a new level of development and increased the number of services it provided (representing the interests of the courts, land paperwork, transfers from residential to non-residential).
From the first day of work, the foundation of the activity is: professionalism, openness and reliability. Provide brokerage services related to real estate. The company hired highly qualified experts in the real estate and legal fields, which enabled the company to achieve very significant results in a short period of time and consolidated its position in the market.
The purpose of creating and operating a company is to profit by carrying out entrepreneurial activities in the real estate field and the dynamic development of the company, which corresponds to the best indicators of efficiency and competitiveness in legal and real estate services.

Population services related to real estate. The real estate agency leased an office located in an office building. The address of the office building is:,. , District,, District. The office is located in a convenient location for customers: banks, registration services, and technical inventory centers are located nearby; and it is also easy to attract customers: large organizations in the district are located nearby.
Through this management structure, the advantages of a linear structure in the form of single-person management principles can be maintained, and the advantages of a functional structure in the form of management specialization can be realized. At the current stage of the company's development, the staff is very small and consists of 4 members: directors, lawyers, real estate agents, and accountants.
The directors of the company have high legal education and rich experience in this position. The company’s lawyers are young employees with high legal education and rich work experience. They have been in charge of the legal department of a large company in Perm for more than 11 years.

The company's real estate agents are young employees, highly educated, and have extensive experience in the real estate industry (more than 12 years).
The company’s accountant is a young employee with a high degree of education and rich work experience. Part-time in the company. Table 2.1 lists the main indicators of the company's financial status. As can be seen from the table, in the three years analyzed, the income of the institution has increased (an increase of 12.5%). Profit increased significantly by 1,938,800 rubles, or 12.6%. Circulation costs are also increasing, but compared with the increase in profits, their growth is insignificant, only 3751 rubles. Financial support for business activities is provided by the company's own funds. The company currently has sufficient own funds to cover all expenses and make a profit. The income of the agency includes the volume of services provided.
According to the table, we concluded that in a real estate agency in 2013, 68.5% of the total services were housing sales services (including mortgages and housing certificates), and the total amount of legal services was 19.5%, only 7 % Of services are real estate rental and land registration in citizen ownership. In 2013, the share of housing sales services increased by 0.5%, the share of legal services fell by 1.2%, and the share of leasing services fell by 0.2%. At the same time, the amount of services provided by the agency for the sale of houses in 2013 increased by 51 rubles. Overall, the service volume of the agency increased by 71,641 rubles in 2014. Compared with 2013. This is due to the increase in the number of regular clients of the institution.
It can also be said that the largest service volume is in the fourth quarter of this year, and the smallest is the third quarter.
Travel expenses, employee salaries, maintenance expenses, rent and utilities, advertising expenses, etc.

It can be seen from the agent’s financial performance indicators that the agent’s revenue and net profit have increased. The scale of the financial results has increased significantly compared to the previous period. This is due to the increase in demand in the real estate market, the purchase of real estate (mortgage) attracted by borrowed funds, and the provision of housing certificates.

The process of managing the marketing activities of real estate intermediaries includes the analysis of market opportunities for intermediaries, which involves studying and evaluating the external and internal environment of the organization. The real estate market is one of the fastest growing sectors of the Perm region’s economy. Its attractiveness determines that the number of participants continues to increase, and the ratings of companies that provide services in the real estate sector allow you to browse all of them. Each company operates in a specific market, which is affected by various factors. Consider the impact of major environmental factors on the activities of real estate agents. In each case, these factors may pose a threat to the company's development, or conversely, may also become a new strategic opportunity for the company's future successful development. High inflation will lead to a reduction in investment activities, and thus the development of the mortgage system will decline, 3) the purchasing power of the population, and 4) taxes.
Analyze the company’s immediate environment-partners, competitors, consumers, which have a significant impact on the organization's activities.
They are mainly individuals, as well as businesses, organizations, and companies. The company is still in its infancy and is not well known to the residents of the area, but thanks to effective advertising services (billboards, Internet, leaflets), a large number of customers have poured in.

The impact of maternal capital on housing market transaction volume (increased share). Real estate transactions were mainly attracted by borrowed funds (the number of mortgage loans in housing transactions increased from 26% to 36%).
Large room apartment in a new pit-level building.
Due to the growth of active purchasing power, prices in the real estate market continue to rise, and people tend to turn to experts when buying and selling houses. The analysis of the customer base, which takes into account all the information about the customer (goal: draw a portrait of the company's target customers, and focus on attracting customers from the target market segment). Representatives of this group focused on buying mortgaged homes in the primary and secondary markets. These customers tend to buy small cheap apartments. More and more people earn a total monthly income of 45,000 rubles. Representatives of this group focused on housing purchases to improve housing conditions in the primary and secondary markets. These customers are eager to buy comfortable housing. According to the breakdown, the average consumer of the services provided by the agency is a family of 2-5 people with a monthly income of 30,000 rubles-so-called. Most customers do not need to buy a house, but hope to improve their living conditions by selling their existing property. There are some small real estate agents close to and covering the same market segments: ,,,. For many years, it has been regarded as a stable and experienced agent in the district. The company provides a wide range of services for the purchase and sale of residential real estate. The agency is also engaged in the purchase of goods. The staff of the agency is very small, only 2 people. This institution is one of the most stable in the region. Advantages: low commission, professionalism.
The advantage of this institution is its location in two offices. In addition, an office in the Leninsky District is located in the registered service building in Perm. Close to the registration agency. According to the company's customers, the disadvantages are excessive commissions and illiteracy of experts.

The location of the office near the notary is another attraction for clients.

However, the agency provides additional services for renting out apartments and brings in additional revenue.

The analysis of competitors is conducted on the basis of independent expert assessments and customer surveys of competing companies. It is not as good as the leader, the scope of services provided, there is no clear agency strategy, and the company's advertising is insufficient. Nevertheless, it has many advantages in terms of competitors, providing high-quality services and the ability to change commissions. Real estate agents are less than -5 points, -8 points. Let us use analysis to explore its advantages and disadvantages. In addition, this method allows you to highlight the most important opportunities and threats in the market.
Thank you for the effective link to this site when reprinting our materials! Watch live: RNC Day 2 speakers include Melania Trump, Mike Pompeo