Sales attract promotion discount examples attract more attention

Sales attract promotion discount examples attract more attention In order to make our website more convenient.
Let's discount and distribute flyers. "There are many options for promotion. Even if there are discounts, you can also propose some unique and effective methods. Discounts, gifts, free samples, etc., but marketers will never stop generating new ideas and amaze consumers. We studied the experiences of retailers from various industries and compiled a list of effective trade marketing activities.

Investigated the impact of promotional activities on consumer choices in grocery stores and supermarkets. The results are impressive. Therefore, 52% of every thousand respondents confirmed that their interest in discounted goods has grown in a year. Lowering prices is the most common way to draw the attention of store visitors to a particular product. However, discounts and discounts are different. In addition to traditional seasonal sales in Russian and foreign retail markets, there are also quite creative promotional solutions.

Not only can it increase sales, but it can also sell obsolete goods, obtain funds and free up space in the warehouse to store new receipts. Larger events are also called. The mechanism works well-people are ready to buy items from last year's collection at discounted prices. This model is not only used by retailers, but also by representatives of the restaurant industry. There will be big discounts for certain products or categories at certain dates and times in the store. These times are usually known in advance.

For Italian household appliances, buyers have been notified in advance. But the time changes every week. Starting in the early morning, the store was in a hurry for the third time. Marketers have completed the task of attracting buyers to inconvenient retail stores.
Girls like to go shopping with companies, so they need to conduct marketing activities, and the discount depends on the number of customers attracted-5% for one customer, 11% for two customers, 16% for three customers, and so on. Another similar promotion-discounts for new visitors-ordinary customers pass coupons to friends. For example, birthday people can enjoy discounts on cakes or other holiday items. Large hypermarkets go even further. Personal quotations are formed based on the analysis of purchase history. Customers receive information about discounts on products they are interested in via mail or e-mail communications. When the goods are not in stock, the order is accepted. In order to incentivize shoppers to pay in advance, the store lowered the booking price.

Like, subscribe to groups on social networks or email newsgroups, post comments-and get great rewards. These actions can achieve multiple goals simultaneously. They stimulate sales, increase the loyalty of target audiences, and build user groups or communities on social networks.
You can buy underwear on social networks in just a few clicks. Special discounts for people who have spent a certain amount in the store at once or gradually. In the latter case, the buyer is required to keep the receipt or issue a special card on which the seller puts a mark on each purchase. Customers will receive large one-time discounts or bonus cards. When you pass the milestone, the percentage will increase-5% for 5000 rubles and 11000 rubles for 5000 rubles. and many more Increase loyalty and increase average checks. It is also used to sell unsalable products. An example of this type of promotion in a shoe and accessory store is a discount on handbags when buying a pair of shoes from the same collection in a supermarket, and a discount on nuts when buying beer packaging. Discounts on smartphones and tablets.

There are discounts for specific categories of goods in the store every day. In order to attract the attention of the audience, they came up with some creative names-or.
A good way to get rid of obsolete products or attract people to pay attention to new products. In order to enable buyers to navigate better, promotional products are marked. You can use bright labels or correspondingly colored price labels. Online retailers use this technology to combat. The visitor browses the page, selects the product, but never arrives at the checkout. After a while, a letter received an email containing a discount for the model added to the shopping basket. And free shipping, if you come back and place an order.

In order to receive the bonus, the buyer must follow certain steps. Stupid people will not go for profit. Therefore, in the Moscow underwater equipment store, customers are offered the opportunity to stick their heads into the aquarium. The discount amount depends on the amount of time a person spends holding his breath underwater. There are always people who want to test their strengths-there is a reason why people value what they get more. The discounts they must try are easier to use. People are gambling, they like games and wins. Customers have a positive view of promotional activities in supermarkets with lottery elements. For example, when making a purchase, an arbitrary discount is applied to the check. The size range is 5% to 51%.

The discount amount is related to the size of the customer's feet. Another example is a marketing campaign conducted in a sports equipment store. The buyer had to bring an old bicycle. Weigh on the spot, and the discount rate for the new inventory is equal to the weight (kg) of the old inventory.
The most common but not the only way to attract customers to the store and motivate them to buy more goods. This mechanism is very useful when the goal is to get rid of a single product, as sales grow. However, you can increase average checks and audience loyalty without lowering prices.

People are even happy to get things for free, not just profit. Retailers actively use this feature and propose different gift crafts. Really valuable commodities and pleasant little things attract the attention of consumers. The original presentation will also affect the effectiveness of the marketing campaign. By purchasing a certain category of products, customers will receive the second as a gift. Daviot holkham They can be the same product-common promotion. In addition, the accompanying goods or consumables are usually provided as gifts to the main goods. There are also some very original combinations-vodka, borjomi, rafaelo and condoms.
This option is not available for every store. But it works well in jewelry stores, and the sales of jewelry stores directly depend on the number of accessories. One of the stores managed to survive the crisis and increased sales, offering pearl jewelry for every accessory. Their main cost is not high; due to the increase in sales, the shares have recovered themselves with interest. If you need to take care of free products and buy consumables, sometimes giving gifts to random visitors can increase sales. They decided to conduct an unusual marketing campaign in the pet shop. The owner invited students from nearby schools to visit. In the end, everyone got a small fish for free. After a while, the parents came to the aquarium, equipment and food. The cost of this organism is very low, but the related products are very good.

We are talking about joint actions of companies from different fields.
When purchasing a certain number of products, the customer will receive a jewelry certificate. Promotions usually involve cute trinkets-pendants or beads for Pandora bracelets.
These promotions are usually carried out by manufacturers, but retailers also often use this mechanism. Therefore, in a jewelry salon, expensive gifts-cars, apartments and travel-are lost among buyers. The marketing staff of the Ukrainian store came up with a more creative idea. They drew a limited edition red 7 among blood donors. During the campaign, at several centers, every donor got a lottery ticket. When you open a new store to attract shoppers, it is best to start a gift marketing campaign. The salon’s marketers showed a good example of promotional activities. The employees distributed wallets, invited them to the new store to open, and exchanged gifts in exchange for gifts-a shirt with an inscription.

Marketers are actively using technology in computer games-achievements, rewards, leaderboards, status, etc. In grocery retail chains, customers are provided to collect toys. A character collection will be created, and albums or boxes with albums or slots for each character will be sold separately. There are many examples in practice-Ukrainian networks and monsters, Russians and them, toys and tokens from Star Wars. The bottom line is always the same-in order to obtain or buy a statue of a trivial collectible, you must first buy a certain amount of rubles. Therefore, promotional activities can well increase the average check while increasing the loyalty of the target audience-people like to play on social networks and share their success. Provide buyers to collect a certain number of items and exchange them for valuable prizes. The hypermarket chain donated knives, pans and other high-quality items useful in the family. A sticker will be issued for every 51, 101 or 201 rubles purchased. Thanks to this promotion, collectors can shop in specific stores and collect more items in order to get bonuses faster. Promotional programs are only limited by the imagination of marketers and business owners. The most important thing is to provide customers with what they need or engage them in interesting games with competitive elements.

Increase sales, attract shoppers to new stores or attract the attention of new products, increase influence or loyalty. All the previous examples directly or indirectly helped solve all problems. In this section, we will discuss inventory, the main purpose of which is to increase the average check. Compared to throwing away 311-501 rubles, many people prefer to put an extra, not very necessary product in the basket. wind. After trying new products or drinks, visitors can buy things that were not originally planned. Market traders and sellers of watermelon use this mechanism-it is impossible to linger after tasting refreshing delicacies in hot weather. It is pleasant for people to feel that they are part of a large and useful enterprise, so these inscriptions can all work. Of course, charitable projects should not only exist in promotional materials.
In grocery retail, you can often find products that sell no more than 2-4 pieces per person. Miraculously, the queue grew at the counter that was empty in the past. Worrying about not being in place in time and missing important things is in the hands of marketers. Even those who do not need these goods are eager to take their weight.
This model is used to increase the average cost. Provide customers with a series of related items, such as tea and sugar, gin and supplements. The point is that it is more profitable to buy a kit than to buy each product separately. However, even people who need one thing can choose a toolkit, leaving more money at checkout. There are other strategies to increase the average check, the simplest of which is to increase the price. However, in this case, some buyers can go to competitors to save money. This means attracting buyers, almost guaranteed to increase sales. In the struggle for the audience's attention, the company took risky steps, sometimes on the verge of fouling. However, such events will always bring results, and the winner will not be judged.

Some stores offer crazy gifts and discount services for shoppers. One of the types of this action is striptease. She became a pioneer in this business, and ten years ago, she provided phone calls to those who were naked. However, most retailers are reluctant to provide such a radical choice. Therefore, in 2017, they filled all people wearing bikinis and high heels with gasoline at the gas station. Everyone’s conditions are the same, without exception. Of course, loyalty can be debated here, but the marketers of these companies can undoubtedly handle the task of attracting attention and creating excitement.

Home appliance stores usually use this mechanism. The buyer exchanged a new washing machine or refrigerator for an additional fee. The surcharge is usually 11-31% lower than the usual cost of the equipment, and the store has increased sales and received working parts. A similar action was taken-in exchange for a bag of old clothes, visitors received a small discount when buying new clothes. Winning prizes honestly brings more joy than ordinary gifts. People are ready to compete for simple titles and levels, and they can do many things for discounts or prizes. Social networks provide huge opportunities for painting. The relaunch contest attracted attention to the brand, increased target audience coverage and increased loyalty. Use special hashtags (including creative hashtags) to draw. You can also use this tool offline. Therefore, a grocery store supermarket organized a speed race-the winner was the one who collected more purchases into the shopping basket at a set time and ran to the checkout. The lucky ones got everything for free, and the rest of the participants got discounts. Another example of chasing gifts is promotions in sports equipment stores. The customer must select any product and arrive at the checkout within one minute. The Wet Shirt Photo Contest has opened a plumbing shop for its customers. They were filmed on the spot, and the winner took a shower. The unusually designed advertising campaign attracted people's attention and was remembered by people, and the coupons purchased next time became the reason to enter the store again. On New Year’s Eve, a children’s supermarket launched a promotional activity. At the checkout, the customer took out a beautifully designed wish list and gift or discount coupons. Customers liked this event so much that the store repeated it before every holiday.
This is not a complete list of ideas, these ideas will attract visitors to the store and increase sales. In every area of ​​retail, you can propose more creative actions. In order to increase response, achieve and obtain better results, it is worth combining offline and online tools to continuously analyze the reactions and needs of the target audience. Careful calculation of marketing activities will help you keep your deficit. Be the first to understand the main news.
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